Tuesday, October 29, 2013

John Wanamaker Department Store NYC - Astor Place - Grennwich Village, Broadway 8th Street to 9th Street

Wanamaker’s business philosophy, which dominated the retail operations of his department store, relied on fixed prices and guaranteed customer satisfaction. His department store included the first in-store restaurant – now a staple at most department stores in New York City. Wanamaker is also believed to have invented the White Sale, a marketing strategy in which the store deeply discounts merchandise at a time when sales are slow. Wanamaker’s treatment of his employees was also revolutionary – he gave his employees free medical care, education, recreational facilities, pensions and profit-sharing plans before such benefits were considered standard. Wanamaker’s decision to link his store to the new subway can be seen as another revolutionary (and successful) effort.


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